William Hill headhunts
William Hill has announced that they have recruited a new CFO (Chief Financial Officer), as the spot was filled by the incoming Ruth Prior. Prior will start her task this week, despite initially being headhunted by the major UK sportsbook over six months ago. William Hill began their search for a new chief financial officer over a year ago, although in March the sportsbook and betting giant announced that it had successfully headhunted Prior from WorldPay. Whilst there, she was the Chief Operations Officer and Deputy Chief Financial Officer from 2013 until last week.
Who is Ruth Prior?
Ruth Prior joins the team with a wealth of experience and leadership skills behind her. She is widely regarded as an excellent finance executive in the entertainment and technology industry. Now she will be tested by being placed in charge of the betting company’s controller ship and treasury sectors. Prior’s immediate job will be to stabilize the position in the UK market, which has been in decline of late. She will also be tasked with turning around its international popularity and working with its Openbet platform.
A renaissance for William Hill
Prior’s main objectives will be to create something of a renaissance over at William Hill, with the high-street bookie only now just managing to turn around the bad run of form in their digital divisions. Prior to her arrival, William Hill announced an 11% decline in profits for the first period of 2017. The bookie has also hired a new Chief Executive Officer (CEO) in Philip Bowcock, to bring in further investors, and showcase what the company can offer in the online gambling industry. Things certainly seem to be changing over at William Hill sportsbook, but will filling the managerial posts be enough to see them climb back up the sportsbook pyramid? The future appears bright for now at least.
Join the sportsbook now
William Hill is still regarded as one of Britain’s leading high-street bookies and online sportsbooks. If you choose to sign up and play with the new-look William Hill today, you can claim a £30 free bet when you deposit and spend a tenner as a new player, today.
William Hill and BD Sports re-new Parnership
Leading UK online sportsbook William Hill have joined forces with BD Sports, a leading in-stadia marketing specialist in a new deal which is reported to last around 2 years. The basic premise of the deal will see the UK bookies live matchday coverage and fan initiatives presence bolstered.
BD Stadia (an element under the BD Sports Group umbrella) have already run in-stadium betting experiences at matches played at Chelsea’s Stamford Bridge, Everton’s Goodison Park, and Tottenham’s temporary Wembley Stadium. A further six stadiums are set to be added to the deal, including those belonging to Bolton Wanderers, Bradford City, newly promoted Huddersfield Town, Preston North End, Queens Park Rangers, and the fortress that is Stoke City’s Britannia Stadium, currently known as the Bet365 Stadium for sponsorship reasons.
Part of the deal which William Hill is getting will see marketing provisions such as betting booths, staff uniforms, betting coupons and corporate hospitality suites and boxes with William Hill livery available at stadiums.
BD Sports will act as a booster to provide sports punters
William Hill promised back in August that they would be making moves to shore up their share of the UK gambling industry in relation to sports betting. They promised to spend rapidly and extensively on sponsorship and marketing, and it seems they are coming good on their word. William Hill is currently in the midst of adding more content to its digital betting services, whilst this new deal with BD Sports will only act as a booster to provide sports punters with more exposure to one of the UK’s most loved sporting brands.
Players who are interested in trying their luck at William Hill sportsbook can join today. The popular UK sportsbook is currently offering newbies £30 in free bets when they deposit a tenner into their accounts using the promotional bonus code of C30. Other well-known promotions available at William Hill Sports include 15% bonuses on top horse racing winning, ACCA insurance bets, and the chance for footy fans to get their money back as a free bet if their first goalscorer scores second instead.
William Hill invest in marketing for the Premier League season
William Hill sportsbook is ready to significantly invest in marketing just in time for the new Premier League season, which gets underway this weekend. With many of their rivals merging with rival companies, launching special weekend offers in time for the kick-off of the new season, or going mobile now that Google’s Play Store permits gambling apps; William Hill will have their work cut out for them to be able to compete – hence the sudden willingness to invest in marketing.
William Hill opts for social media
Using the same terminology as many chief executives, William Hill’s Philip Bowcock claimed that the sportsbook would be drafting together some “dynamic marketing campaigns” which includes a look at social media, such as Facebook and Twitter.
Mr Bowcock is the new CEO at William Hill, and his job is to get the online sportsbook firing on all cylinders following a decline and general dip in customers over the last few years. The dip in customers doesn’t seem to have affected revenue, though, with William Hill sportsbook announcing a 13% rise in wagers taken over the last year, although many will argue that this rise in revenue is largely down to the Euro 2016 football tournament.
Your Premier League, Your Odds
A few cuts here and there have seen William Hill save roughly £40 million, and now Mr Bowcock plans on ploughing at least half of that cash in generating interest in the sportsbook. The #YourOdds social media campaign will continue in earnest (it has already brought in £2 million according to WH), and it is thought that sponsorship could be another way to lure in customers. Many of their rivals have been actively sponsoring football teams, both in the Premier League and the Championship. It certainly wouldn’t come as a surprise if the bookie looks at this as a source of luring in customers ahead of the start of the new season.
Join William Hill today
If you fancy joining the revolution over at William Hill sportsbook, why not sign up as a new player now? The bookie is offering all newbies £30 worth of free bets when they deposit and bet a tenner using the C30 promo code. Or try your luck at LVbet sports. There, is a brand new bonus available!