William Hill and BD Sports re-new Parnership
Leading UK online sportsbook William Hill have joined forces with BD Sports, a leading in-stadia marketing specialist in a new deal which is reported to last around 2 years. The basic premise of the deal will see the UK bookies live matchday coverage and fan initiatives presence bolstered.
BD Stadia (an element under the BD Sports Group umbrella) have already run in-stadium betting experiences at matches played at Chelsea’s Stamford Bridge, Everton’s Goodison Park, and Tottenham’s temporary Wembley Stadium. A further six stadiums are set to be added to the deal, including those belonging to Bolton Wanderers, Bradford City, newly promoted Huddersfield Town, Preston North End, Queens Park Rangers, and the fortress that is Stoke City’s Britannia Stadium, currently known as the Bet365 Stadium for sponsorship reasons.
Part of the deal which William Hill is getting will see marketing provisions such as betting booths, staff uniforms, betting coupons and corporate hospitality suites and boxes with William Hill livery available at stadiums.
BD Sports will act as a booster to provide sports punters
William Hill promised back in August that they would be making moves to shore up their share of the UK gambling industry in relation to sports betting. They promised to spend rapidly and extensively on sponsorship and marketing, and it seems they are coming good on their word. William Hill is currently in the midst of adding more content to its digital betting services, whilst this new deal with BD Sports will only act as a booster to provide sports punters with more exposure to one of the UK’s most loved sporting brands.
Players who are interested in trying their luck at William Hill sportsbook can join today. The popular UK sportsbook is currently offering newbies £30 in free bets when they deposit a tenner into their accounts using the promotional bonus code of C30. Other well-known promotions available at William Hill Sports include 15% bonuses on top horse racing winning, ACCA insurance bets, and the chance for footy fans to get their money back as a free bet if their first goalscorer scores second instead.