William Hill invest in marketing for the Premier League season
William Hill sportsbook is ready to significantly invest in marketing just in time for the new Premier League season, which gets underway this weekend. With many of their rivals merging with rival companies, launching special weekend offers in time for the kick-off of the new season, or going mobile now that Google’s Play Store permits gambling apps; William Hill will have their work cut out for them to be able to compete – hence the sudden willingness to invest in marketing.
William Hill opts for social media
Using the same terminology as many chief executives, William Hill’s Philip Bowcock claimed that the sportsbook would be drafting together some “dynamic marketing campaigns” which includes a look at social media, such as Facebook and Twitter.
Mr Bowcock is the new CEO at William Hill, and his job is to get the online sportsbook firing on all cylinders following a decline and general dip in customers over the last few years. The dip in customers doesn’t seem to have affected revenue, though, with William Hill sportsbook announcing a 13% rise in wagers taken over the last year, although many will argue that this rise in revenue is largely down to the Euro 2016 football tournament.
Your Premier League, Your Odds
A few cuts here and there have seen William Hill save roughly £40 million, and now Mr Bowcock plans on ploughing at least half of that cash in generating interest in the sportsbook. The #YourOdds social media campaign will continue in earnest (it has already brought in £2 million according to WH), and it is thought that sponsorship could be another way to lure in customers. Many of their rivals have been actively sponsoring football teams, both in the Premier League and the Championship. It certainly wouldn’t come as a surprise if the bookie looks at this as a source of luring in customers ahead of the start of the new season.
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