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Betway is now forced to re-examine their UK media structure

Times are changing at Betway and in the UK gambling sector. Several UK Gambling Commission interference’s and law changes aside – many of which are causing a great deal if distress and changes to how UK bookies operate – some deals have ended, including the one between Betway and Starcom UK. As a result, the bookie are now forced to re-examine their UK media structure.

On the face of it, this initially sounds like pretty bad news. However, before players in the UK start to worry that Betway will be pulling out of the UK sports betting market, they need to understand the situation. This has little to do with the popular UK sportsbook’s actual ability to offer sports bets to UK fans, merely how they advertise themselves to the UK sports betting population.

The only thing that has effectively ended is the association with Starcom, a media planning agency which Betway used to promote its brand. Although there has been no official reason given for the termination of the partnership, we understand that Betway is already seeking out new marketing agencies to represent it with the help of AAR.

Will this impact sports bettors in the UK?

Not really. Whenever a new marketing agency takes the reins of a company, you can expect certain changes in the way that a UK sportsbook operates – but only in the sense of how it advertises itself. In fact, on many occasions, such a termination in partnership has turned out for the best. If Betway didn’t like the way they were being advertised and presented to UK consumers, there is every chance that a new marketing agency will be able to revitalize the sportsbook and come up with new ways to represent Betway, and lure UK bookie fans into placing bets there. Given that they have just signed a shirt sponsorship deal with West Ham United (worth millions of pounds), Betway isn’t leaving the UK shores at any point in the immediate future

Play with this famous bookie this winter

All new players who decide to open an account and play with Betway this winter are set to be treated to a rather handy special offer. New sportsbook players who deposit a minimum of £10 into their account can claim a free £100 bet, with odds of 1.75 or greater. This offer is available right now if you wish to make the famous bookie your home for UK sports betting. New Customers Only. 18+. T&Cs Apply

Betway new sponsor of Werder Bremen

It is certainly not uncommon to find some of the United Kingdom’s leading online sportsbooks and betting shops doing sponsorship deals with a host of the country’s leading football clubs. After all, many of the Premier League and Championship’s more noticeable and famous teams have such deals, if not on their shirts, then on advertising hoardings around the stadium. Leading UK sportsbook Betway has gone one further this week, after announcing a deal with a leading German football club, Werder Bremen.

Betway joins forces with a proven winner

True, Werder Bremen is not Bayern München or Borussia Dortmund, but the 4-time Bundesliga champions are certainly no slouches in the German football league, either. The new deal sees the UK sportsbook expand its already impressive portfolio after they previously agreed to sponsor a host of 2. Bundesliga clubs, including Dynamo Dresden, Eintracht Braunschweig, St. Pauli, and Union Berlin. With the new Bundesliga season due to kick-off in a matter of days, this is a very exciting time for the online sportsbook.

Betway keeps up their presence in the football world

As well as sponsoring a number of Bundesliga and 2. Bundesliga clubs, Betway have also done deals in the Belgian League. They are now the main sponsor of the Croky Cup (Belgian Cup), as well as the champions of the Belgian Jupiler League, RSC Anderlecht – a major coup for one of the UK’s smaller sportsbooks. The sportsbook giants are also currently the main sponsor of English Premier League side, West Ham United. The 4-0 battering the Hammers received at the hands of Manchester United last weekend gained coverage around the world, no doubt boosting the popularity of the sportsbook even further.

Join the Betway revolution

If playing Betway suddenly sounds appealing, the online sportsbook has a great offer to throw your way to sweeten the deal. Betway is currently offering all new players the chance to claim a welcome bonus worth up to £30 when they sign up and deposit as a new player today.