Betway is now forced to re-examine their UK media structure
Times are changing at Betway and in the UK gambling sector. Several UK Gambling Commission interference’s and law changes aside – many of which are causing a great deal if distress and changes to how UK bookies operate – some deals have ended, including the one between Betway and Starcom UK. As a result, the bookie are now forced to re-examine their UK media structure.
On the face of it, this initially sounds like pretty bad news. However, before players in the UK start to worry that Betway will be pulling out of the UK sports betting market, they need to understand the situation. This has little to do with the popular UK sportsbook’s actual ability to offer sports bets to UK fans, merely how they advertise themselves to the UK sports betting population.
The only thing that has effectively ended is the association with Starcom, a media planning agency which Betway used to promote its brand. Although there has been no official reason given for the termination of the partnership, we understand that Betway is already seeking out new marketing agencies to represent it with the help of AAR.
Will this impact sports bettors in the UK?
Not really. Whenever a new marketing agency takes the reins of a company, you can expect certain changes in the way that a UK sportsbook operates – but only in the sense of how it advertises itself. In fact, on many occasions, such a termination in partnership has turned out for the best. If Betway didn’t like the way they were being advertised and presented to UK consumers, there is every chance that a new marketing agency will be able to revitalize the sportsbook and come up with new ways to represent Betway, and lure UK bookie fans into placing bets there. Given that they have just signed a shirt sponsorship deal with West Ham United (worth millions of pounds), Betway isn’t leaving the UK shores at any point in the immediate future
Play with this famous bookie this winter
All new players who decide to open an account and play with Betway this winter are set to be treated to a rather handy special offer. New sportsbook players who deposit a minimum of £10 into their account can claim a free £100 bet, with odds of 1.75 or greater. This offer is available right now if you wish to make the famous bookie your home for UK sports betting. New Customers Only. 18+. T&Cs Apply